Towards Sustainable Innovative Business Models

This paper addresses two research questions: (1) How do firms innovate their business models to deal with the economic, environmental and social aspects of sustainability, interconnections? (2) managers design process toward more sustainable innovative models? Starting from triple-layered canvas as a theoretical framework, pattern matching technique is used compare that empirical observed. The study based on qualitative methods data Spanish company in wine sector. findings indicate applicable useful for micro firms, although might be even important. A new model inferred proposed incorporate perspective innovations add several relevant make successful. Besides this, non-family introducing ecological, move closer family firms’ distinctive behavior. Finally, implications future lines are summarized.